Toyota Canada has garnered nine prestigious accolades at the 2024 Canadian Black Book (CBB) Best Residual Value Awards. This recognition includes top honours in the Overall Brand categories for Car and SUV/Truck, highlighting Toyota's promise of quality and value retention across its diverse lineup.

The Canadian Black Book Best Residual Value Awards are designed to forecast a vehicle's ability to maintain its value over time, specifically measuring the percentage of the manufacturer's suggested retail price (MSRP) that a vehicle retains 48 months after purchase. This year's awards were distributed across 21 different vehicle categories, including cars, trucks, SUVs, and electric vehicles, demonstrating the comprehensive nature of the evaluation.

Cyril Dimitris, Vice President of Sales at Toyota Canada, expressed gratitude for the recognition, emphasizing the company's dedication to prioritizing customer satisfaction and delivering durable, high-quality products. This sentiment reflects Toyota's longstanding reputation for reliability and value, factors that have contributed to its strong performance in the CBB awards.

Among the awards received, Toyota and its luxury division Lexus stood out in several categories:

• Overall Brand Award for Car and SUV/Truck – Toyota
• Luxury Car – Lexus IS Series
• Full-size Pickup – Toyota Tundra
• Plug-in Hybrid Electric Vehicle (PHEV) – Toyota RAV4 Prime
• Sports Car – Toyota Supra GR
• Compact/Sub-compact SUV – Toyota RAV4
• Mid/Full-size SUV – Toyota 4Runner
• Luxury Compact/Sub-compact SUV – Lexus UX-Series

Multiple AutoTrader Awards

Toyota Canada has achieved remarkable success, securing multiple accolades at the 2024 AutoTrader Awards, highlighted by being named Canada’s Most Trusted Automotive Brand. The AutoTrader Awards also recognized the Toyota Prius and Prius Prime for their innovation in electrification, alongside wins in categories such as Best Mainstream Performance Car (Toyota GR Corolla), Best Mid-Size SUV (Toyota Grand Highlander), and Best Minivan (Toyota Sienna). These awards underscore Toyota's commitment to quality, reliability, and value for Canadian consumers.