Toyota's presence at the 2024 SEMA Show demonstrated its dedication to adventure and customization across its entire vehicle range. The comprehensive display at the Las Vegas Convention Center showcased everything from purpose-built performance vehicles to lifestyle-enhanced production models, highlighting Toyota's versatility in meeting diverse customer needs.

Toyota's Adventure-Ready Showcase Highlights Versatile Vehicle Lineup

Toyota's exhibit at SEMA 2024 transformed the booth into an adventure enthusiast's paradise. The display featured distinct zones dedicated to off-roading, overlanding, camping, tailgating, and track performance. Each area demonstrated how Toyota vehicles adapt to different lifestyle needs through both factory offerings and aftermarket enhancements. The logical organization of the space helped visitors explore various adventure possibilities across the Toyota lineup, from the compact RAV4 to the robust Land Cruiser.

Heritage Meets Innovation in Toyota's Concept Vehicles

The concepts on display merged Toyota's storied past with modern innovation. The 2025 4Runner TRD Surf Concept captured Southern California beach culture with its removable top and retro-inspired design elements that paid homage to the original 4Runner. The Land Cruiser ROX, developed by TMNA's Calty Design Research Team, reimagined the classic topless Land Cruiser for modern adventurers. The Suprabird Tribute, based on a GR Supra, honored NASCAR legend Richard Petty with its distinctive Petty Blue livery and custom aerodynamic body kit, bridging Toyota's contemporary performance capabilities with motorsport heritage.

Performance-Focused Builds Demonstrate Toyota's Racing Spirit

Toyota's racing DNA shone through its performance-oriented concepts. The GR86 Rally Legacy Concept merged the GR86 platform with GR Corolla's turbocharged powertrain and GR-FOUR all-wheel-drive system, creating a rally-ready machine that honors Toyota's motorsport heritage. The #84 Tacoma TRD ProRunner Race Concept, developed in collaboration with driver Jimmie Johnson, transformed a Tacoma SR5 into a desert-racing powerhouse. The RAV-X Concept, crafted by Toyota's Service Parts and Accessories Development team, channeled Dakar Rally inspiration into a radical crossover design.

Lifestyle-Enhanced Production Models Take Center Stage

Practical innovation defined Toyota's lifestyle-focused builds. The Ultimate Tailgate Tundra elevated game day experiences with five 55-inch TV screens and a 185-square-foot canopy system. The Classic Adventure Cruiser demonstrated refined capability with its Toyota lift kit and signature 20x9-inch wheels. The Modellista Overland Vision Concept showcased sophisticated styling that balanced form with function, appealing to outdoor enthusiasts who value both capability and aesthetics.

Toyota's Expanded Accessories Portfolio Showcases Customization Options

Toyota's commitment to customization extended beyond concept vehicles through its comprehensive accessories program. The spotlight fell on the new TRD Forged Billet Upper Control Arm Kit, engineered for 2003-2024 Toyota 4Runner and 2007-2014 FJ Cruiser models. Manufactured from forged 6061-T6 aluminum, this performance component features signature TRD red anodizing and clear coat protection while maintaining factory compatibility. The expanding Toyota Associated Accessory Products portfolio further demonstrated Toyota's support for personalization across its vehicle range.

Toyota's SEMA display reinforced the brand's position as a leader in both factory-backed and aftermarket vehicle customization. From race-inspired concepts to practical lifestyle enhancements, each vehicle and component showcased Toyota's understanding of its customers' diverse needs and adventures.