For years, if not decades, the models offered by Toyota have been very popular with consumers. Is it because of their incredible driving pleasure? No, because for many years you would often hear that they were boring to drive. Yet they were selling like hot cakes.

Because of their design? No more than that of other brands. Their price? Again, not more than that of other brands. What's the recipe, then?

In fact, there are several reasons that could explain why Toyota vehicles are so popular and why models like the RAV4 are the best-selling non-truck in Canada, but if you had to sum it all up in one word, you would use "reliability". And this reliability impacts two other major reasons behind Toyota’s success: low cost of ownership and resale value. Let's see how these realities work together.

Every buyer's dream

Anyone who buys a new car wants it to be reliable. There is nothing more annoying than being in the shop often with a new vehicle and, worse, having to pay for frequent repairs after the warranty has expired.

At Toyota, the buyer has one less worry in this regard, because all of the brand's models feature above-average reliability.

This results in less costs for the owner who makes fewer repairs. This results in a lower cost of ownership because you don't have to pay for parts that break frequently or the time of a professional to do the work.

These two elements combined, reliability and low cost of ownership, make Toyota models highly sought after in the used market. And it’s easy to understand; who wouldn't want to get a used model that will prove to be reliable and inexpensive to maintain?

This means better peace of mind for Toyota buyers and better return on investment in the long run. And who wouldn’t want that?